Grāpple (pronounced /ˈɡreɪpəl/ GRAY-pəl) is the registered brand name for a commercially marketed brand of Fuji or Gala apple that has been specially treated to make the flesh taste like a grape. The product is created via a patent-pending liquid infusion process which includes concentrated natural and artificial grape flavor and water as its primary ingredients. Contrary to what the name implies, it is an externally flavored fruit product, not a true hybrid of two fruits. Although there is some controversy as to whether the Grāpple is simply soaked in grape juice, Grāpple sales have been increasing over the past decade.[citation needed
Is there really a need for this? Is this for people who love the taste of grapes, but don't feel like they're getting the crunch obtained only by taking a bite out of an apple?